Inspiring Food & FMCG Organizations to be the best
Locally
Regionally
Globally
Expert Business Consulting Services to Drive Growth and Efficiency
OVERVIEW OF MENA
Services
To meet your needs
WHO WE ARE?
At Lever Bridge, we are dedicated to empowering F&B organizations throughout the MENA region — a dynamic market valued at $200 billion, employing around 2.5 million passionate individuals.
With the potential to serve 500 million people, we believe that organizations can thrive when operated efficiently.
Our endeavour is to help companies reach a level where they can operate efficiently, maximizing their potential while also contributing to the economy by reducing food wastage, increasing employment, and ensuring that high-quality food reaches every corner of the region.
Together, we can create a future where every organization can thrive and every individual enjoys the nourishment they deserve.

WHO WE ARE?
At Lever Bridge, we are dedicated to empowering F&B organizations throughout the MENA region — a dynamic market valued at $200 billion, employing around 2.5 million passionate individuals.
With the potential to serve 500 million people, we believe that organizations can thrive when operated efficiently.
Our endeavour is to help companies reach a level where they can operate efficiently, maximizing their potential while also contributing to the economy by reducing food wastage, increasing employment, and ensuring that high-quality food reaches every corner of the region.
Together, we can create a future where every organization can thrive and every individual enjoys the nourishment they deserve.

Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.


Our Mission
To be growth enablers for Organizations – Strategy to Execution.
WHO WE ARE?
At Lever Bridge, we are dedicated to empowering F&B organizations throughout the MENA region — a dynamic market valued at $200 billion, employing around 2.5 million passionate individuals.
With the potential to serve 500 million people, we believe that organizations can thrive when operated efficiently.

Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.

Our Mission
To be growth enablers for Organizations – Strategy to Execution.

HOW WE DO IT?
In the fiercely competitive Food & FMCG sector, businesses must strategically organize to achieve profitable revenue growth. LB initiates this process by focusing on revenue, crafting a winning strategy, and supporting market execution. With robust systems and processes established, performance management becomes pivotal for long-term, sustainable success. This comprehensive approach ensures that companies not only compete but thrive in the dynamic market landscape.
Revenue
Strategy
Performance
The Lever Bridge Way
A well-defined strategy is essential for organizations aiming to scale effectively. It provides a clear roadmap, aligning resources and operations to manage increased demand efficiently. Strategic planning ensures that growth is sustainable, allowing businesses to expand their capacity and reach without compromising quality or performance. By optimizing internal processes and leveraging technology, companies can handle increased demand while maintaining efficiency.
LB assists organizations in achieving revenue growth by guiding the team to attain the right product-market fit aligned with market demands. This involves understanding and refining products, packaging, pricing, sales channels, and promotion plans.
Driving sales and distribution expansion entails acquiring new customers, increasing customer retention rates, expanding into new markets, and offering new products. By focusing on these areas, LB helps businesses position products that effectively address market requirements, leading to increased customer acquisition and revenue growth.
LB assists organizations in building a strong foundation by focusing on achieving measurable outcomes. This is accomplished by aligning teams, operations, and management practices toward defined goals, fostering accountability, efficiency, and continuous improvement.
By assigning clear responsibilities, individuals and teams are held answerable for their performance, promoting a culture of ownership.
Implementing systems to monitor and assess progress against these goals enables informed decision-making and the identification of areas needing improvement.
Operational flexibility is encouraged, allowing teams to make decisions that best achieve performance targets, thereby fostering innovation and responsiveness.
This ongoing process of evaluating and enhancing practices leads to sustained organizational growth and effectiveness.
Scale. Grow. Optimise.
In a market as dynamic as the UAE’s F&B industry, it is imperative for organizations to focus on the three pillars of success – business growth, performance management, and resilient structures. As part of the Organizational Development approach, Lever Bridge helps businesses focus on creating and strengthening these pillars.

LB STORIES
Explore real-world stories of transformation and growth through LB Stories. These are narratives of small and medium-sized FMCG businesses in the GCC overcoming challenges, seizing opportunities, and achieving meaningful results.
Testimonials
Those who trust us

Esa Wrang
(Head - Food from Finland)

Adnan Zubairi
(Executive Director - Zubairi Group)

Merit Fimberg – Espuch
(Project Director - Estonian Chamber of Commerce)

Shailesh Bhatt
(Vice President, Exports - ITC Foods)

Hany M Haneef
(Managing Director - American Specialty Foods)
I have had the pleasure to work together with company Lever Bridge and Mr. Shehzad Ahmad in the Gulf market area, especially in UAE. The collaboration was extremely successful, smooth and very pleasant. During our projects we introduced several food and beverages companies to local partners, mostly to local importers and distributors. Lever Bridge, Mr Shehzad Ahmad, had a wide network within these partners and he performed extremely well when identifying the best partners among them. He executed all projects in time, with reliable reporting and affordable invoicing. I can warmly recommend his services.
Esa Wrang
His deep understanding of management consulting, combined with his ability to offer tailored solutions, has truly set us on a path to success. Shehzad's commitment to excellence and his proactive approach have made him an invaluable partner in our journey.
Adnan Zubairi
It was a pleasure collaborating with Lever Bridge and Brand Beyond Borders to organize an Estonian Food & Beverage trade delegation to Saudi Arabia! Their vast network of contacts in the Gulf region enabled us to secure high-level meetings with some of the most influential market players, opening doors that might otherwise have remained closed. Shehzad's commitment to excellence and his proactive approach have made him an invaluable partner in our journey.
Merit Fimberg - Espuch
Mr. Shehzad's expertise and strategic insights have been instrumental in navigating the complexities of our business landscape. Lever Bridge Company's profound understanding of the FMCG and F&B sectors, coupled with their innovative approach, sets them apart in the industry. Their commitment to delivering results is unmatched, and I would highly recommend their services to any FMCG or F&B company seeking top-tier consultation and strategic support. And this is only the beginning. I believe great things are about to happen!
Hany M Haneef
For global packaged food brands wishing to make a successful entry or to get on to the next level of their growth trajectory in the GCC region. I would highly recommend Lever Bridge. They have assiduously built relationships over time that are based on mutuality, trust and respect that comes from delivering results and these are very useful to anyone partnering with them. Their rich experience and deep understanding of this region can, true to its name provide a bridge that's can be leveraged to reach successful outcomes that are both cost and time efficient as well as effective.
Shailesh Bhatt
Let's catch up over coffee?
Leave us a little info, and we’ll be in touch.
Reach out to us today to discuss your business challenges and explore.
Financial planning
Investment planning
Tailored investment strategies to help clients grow their wealth and achieve their financial goals.
Retirement planning
Comprehensive retirement plans designed to secure a comfortable and worry-free future.
Education planning
Guidance on saving and investing for educational expenses, such as college tuition.

Wealth management
Portfolio management
Active management of investment portfolios to optimize returns while managing risk.
Asset allocation
Strategic allocation of assets to achieve diversification and maximize long-term growth potential.
Risk management
Assessment and mitigation of financial risks through insurance solutions and other strategies.

Tax & Estate planning
Tax planning
Expert guidance on minimizing tax liabilities, maximizing deductions, and optimizing tax strategies.
Estate planning
Comprehensive estate plans that ensure a smooth transfer of wealth and minimize estate taxes.
Wealth preservation
Strategies to protect assets and wealth for future generations while minimizing tax implications.

Industries
Building wealth, creating futures.
Why us
Trusted experts with years of experience and industry accreditations
At Beratung, we are dedicated to guiding you on your financial journey with expertise, integrity, and a personalized approach. Our team of experienced financial consultants is committed to helping you unlock your full financial potential, one step at a time.
Our mission is to empower you with the knowledge and tools to make informed decisions, secure your financial stability, and achieve lasting success.
A decade of proven financial expertise.
Serving a thriving community of satisfied customers.
A dedicated team of financial experts at your service.
Guided by integrity, trust, and client-centricity, our values drive everything we do.
Integrity
Uphold high ethical standards and act with honesty, transparency, and professionalism in all your interactions.
Trust and Confidentiality
Understand the importance of trust and confidentiality in your client relationships.
Objectivity
Provide unbiased advice that is based on thorough analysis, research, and a comprehensive understanding of your clients' financial situations.
Expertise
Stay up-to-date with industry trends, regulations, and best practices to offer informed advice to your clients.
Long-Term Relationships
Build long-term relationships with your clients based on trust, open communication, and mutual respect.
Accountability
Monitor progress, review strategies, and make adjustments as needed to help clients stay on track towards their financial goals.
Get started
Schedule your personalized consultation today

We
are
better
together.
Drop your contact details into the form, and we’ll reach out to you!