A popular outgoing CEO was once asked – “What will happen to this organization after you leave? It is bound to fail without your leadership.”
The CEO replied – “It would be my greatest failure as a leader if the organization cannot run smoothly without me!”
We, at Lever Bridge, live by these words when working on building organizations like yours.
The Lever Bridge Way
With the UAE’s F&B industry expected to grow at 17% per year for the next 5 years, we truly believe that setting systems right can help you make the most of this golden opportunity. However, strong systems in an organization truly bear greater fruit when the market is not growing well. A well-developed organization should be able to face market challenges in a more sustainable manner.
In a market as dynamic as the UAE’s F&B industry, it is imperative for organizations to focus on the three pillars of success – business growth, performance management, and resilient structures. As part of the Organizational Development approach, Lever Bridge helps businesses focus on creating and strengthening these pillars.
The traditional consulting approach focuses on finding a problem and fixing specific parts of the business like finance, sales, brand management etc. At Lever Bridge, we take a 360-degree view and divide our approach into three parts –
- Leadership Management – “The fish always rots from the top!” All verticals within our organization must have well-trained leaders aligned with the vision of the organization!
- Strategy – Our organization must make some fundamental strategic decisions like – “What NOT to do as a business?” ”How to position ourselves in the market?” Once decided, make smaller plans to achieve these strategic goals!
- Best Practices – At all times, our organization must follow the best management practices. A lot of times, these might prove time-taking and cumbersome while setting up, but will always ensure clarity within the system!
Who We Are?
LB is a management consulting and business advisory firm dedicated to developing Food & FMCG organizations across the MENA region to excel in leadership, strategy, and execution.
The team comprises subject matter experts with a proven track record of delivering impactful results. Specializing in building practical solutions tailored to the unique challenges of each business.
Offering a comprehensive range of services, LB enables businesses to scale up Sustainably and Profitably in an extremely competitive environment.
At LB, we don’t count hours. We agree on the Scope and Go for it!
Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.

Our Mission
To be growth enablers for Organizations – Strategy to Execution.

Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.


Our Mission
To be growth enablers for Organizations – Strategy to Execution.
THE IDEA
The idea of Lever Bridge Company came to life during Gulfood 2021.
We were encouraged by our friends from the FMCG industry to provide “Professional Management Consulting Services” to
- Develop their Organizations
- Grow their Brands
We started the company in April 2021, on the premise of using our Knowledge, Experience, Expertise and Connections as a LEVER to BRIDGE the performance gap
- Our purpose
Insight to light
by challenging traditional thinking and ways of operating and bringing new perspectives to the toughest problems
Drive inspired impact
by looking beyond the next deadline to the next decade and by collaborating closely with our clients to enable and energize their organizations.
Conquer complexity
by discovering unique sources of competitive advantage and hidden truths in dynamic, complex systems.
Lead with integrity
by confronting the hard issues, staying true to our values, and stating our views candidly and directly.
Grow by growing others
enabling our clients, colleagues, and the broader community to build success and achieve their full potential.
Meet Our Leaders
Lever Bridge’s global leadership is comprised of several key entities, including the Founder, the President, the Finance Director, and the leaders of various offices and practices. Together, they drive the strategic direction and operations of the organization.
Meet Our Leaders
Our Team

Director Financial Transfomation

Operations Manager

Brand Lead

Business Development Lead

Director Sales Capabilities
Our Partners

Nabeel Faruqui
Founder

Asif Nawab
President
How we work
Transforming organizations sustainably. Unlocking performance excellence.
Nurturing thriving workforces for generations. Partner with us for success.